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A not-for-profit initiative of The Stark Group, Stark Tourism Forum was conceived to meet the growing need for credible and in-depth information on various aspects of the ever-changing tourism industry. Stark Tourism Forum provides comprehensive services in three key areas - Knowledge & Intelligence, Strategy, Development & Marketing.
Wednesday, June 2, 2010
World’s Top Tourism Earners 2009
Website Usability – Major Criterion For Online Bookers
According to a January 2010 PhoCusWright survey of
website usability was a major criterion for successful online booking. The "Hospitality & Tourism Industry Report, Q4 2009" confirms that convenient, hassle-free websites with high measures of responsiveness led to the most completed online bookings.
The reasons that US online travel bookers do not complete online transactions were:
- Final product price and/or fees were high: 43%
- Did not want to register with the website: 11%
- Not enough inventory: 11%
- Website was too slow/took too long: 11%
- Website was asking for too much information: 9%
- Website was frustrating/confusing to use: 9%
- Checkout process was too long or confusing: 6%
- Unwilling/unable to give credit card information online: 6%
- Website crashed/Webpage froze/received error page: 5%
- Others: 3%
- Have never abandoned site from which purchase was intended: 30%
Business travellers, who face problems from a site would immediately turn to a competing travel site (23%) and tell friends, family and co-workers about their bad experience (14%).
World’s Top Tourism Destinations 2009
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Intra European Travel To Outperform Long Haul
Travel to/within
Intra-European travel proved more stable in 2009 relative to long haul markets. This accounted for the relatively strong performance of destinations nearest their main source markets. Within Western Europe, the
Nine Indian Spots In Top 25 Asian Destinations
Nine Indian destinations made it to the top 25 Asian destination choice list of Trip Advisor Travelers’ Choice. The destinations are Munnar (2), Andaman and Nicobar Islands (6), Manali (7), Hampi (8), Goa (9),
Now in its eighth year, the annual TripAdvisor Travelers’ Choice Awards honour the world’s best destinations.
International Tourism: Up 7% on 2009
According to the April Interim Update of the UNWTO World Tourism Barometer, international tourist arrivals are estimated to have increased by 7% in the first two months of 2010. This follows the upturn already registered in the last quarter of 2009 when arrivals grew by 2% after 14 consecutive months of negative results.
Growth was positive in all world regions during the first two months of 2010 led by Asia and the Pacific (+10%) and
Of the 77 destinations reporting data, 60 showed positive figures, of which 24 posted double-digit growth including Estonia, Israel, Hong Kong (China), Macao (China), Japan, Taiwan (pr. of China), Indonesia, Singapore, Vietnam, Guam, India, Nepal, Sri Lanka, US Virgin Islands, Nicaragua, Ecuador, Kenya, Seychelles, Morocco, Egypt and Saudi Arabia.
On the whole, international tourist arrivals totalled 119 million during the first two months of 2010.
Indian domestic air traffic soars 20 per cent
Domestic air traffic saw a growth of over 20 per cent growth between January and March 2010, with airlines carrying over 11.80mn pax, compared to less than 10mn pax in same quarter of 2009 according to data released by the Directorate General of Civil Aviation (DGCA).
Budget carriers led the growth since June 2009. The combined market share of Low Cost Carriers (LCCs) like IndiGo, SpiceJet, JetLite and Go Air is nearly 40 per cent. With Jet and Kingfisher deploying almost 70-80 per cent of their domestic fleet on budget brands like Jet Konnect and Kingfisher Red, the share of LCC is close to 70 per cent now.