Women Travelers Turn to Social Media

According to a survey commissioned by ‘Women on their Way’, nearly half of women surveyed access social media while traveling.

Key findings from the survey include:

- Almost half (46 percent) of women use social media during their trip and half access it through their smartphones

-Of those respondents who use social media during their trip, the majority (81 percent) are on a leisure vacation. Three in every four women are on family visits and a quarter is on girlfriend getaways.

- More than half of those under the age of 35 are using social media while on their trip, almost two-thirds share photos or videos and 46 percent update their status or provide commentary.

- Almost two-in-five women provide status updates or commentary during their trip on Facebook and well over half (57 percent) share photos or videos.