Guest experience, globalization, brand value and speed to market are the four key drivers transforming the future of hotels according to a report commissioned by Amadeus.
The report titled Invent the Future: the New Normal for Hotels in 2010 and Beyond, argues that changes in the last decade are creating a new environment in which hotels need to do more with less if they are to secure growth and competitive differentiation in 2010 and beyond. The future belongs to hotel brands that develop competitive advantages using technology to drive operational efficiency, time-to-market speed and higher guest satisfaction.
Hotels need to fundamentally assess their commercial strategy and consider all aspects of their business afresh. The dramatic convergence of market trends, structural changes in the sector and technology developments offer hotels the opportunity to reinvent how they do business. The hotels which will thrive in this new era will be those that demonstrate both business and technology agility.
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