Flash selling or the blasting of time-sensitive offers to targeted prospects via email emerged as a low-cost alternative to other forms of business development. This technique is used by a growing number of travel service suppliers in the current market environment. Flash sales feature offers that arrive unexpectedly and require an immediate response to book the featured promotional fare or rate. The technique started in the airline business to liquidate unsold inventory on selected routes. Hotel companies also used the technique to pump up occupancy on otherwise slow dates.
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Thursday, June 3, 2010
'Flash Selling' Drives Leisure Travel Sales
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