According to PhoCusWright’s Traveler Technology report, the top US traveler technology trends are:
- Less than one fourth do all their travel shopping on websites
- More than two thirds are slightly influenced by traveler-generated ratings when making purchase decisions
-43% of mobile phone users are carrying smartphones, and more than a third of mobile users plan to book travel on their phones in the next year
- Close to half of smartphone users are under 35 years old
- Less than a third of touchscreen smartphone users are carrying iPhones
-Seven in 10 are members of an online social network, and membership is stronger among females than males
-Nearly nine in 10 social network users log on weekly or more often
- While over half of social network users are "fans" of companies, less than two in 10 are "fans" of travel companies
- Nearly a third were at least somewhat influenced by comments from people in their online social network when making travel purchase decisions
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