A not-for-profit initiative of The Stark Group, Stark Tourism Forum was conceived to meet the growing need for credible and in-depth information on various aspects of the ever-changing tourism industry. Stark Tourism Forum provides comprehensive services in three key areas - Knowledge & Intelligence, Strategy, Development & Marketing.
Thursday, January 13, 2011
Price-Cautious European Markets: Russia, Germany, Spain
Europeans are spending less on their holidays. According to World Travel Trends Report, Russia, Germany and Spain are the most price-cautious European markets. The largest proportion (44%) plan the same amount of travel in 2011 as in 2010. 57% plans to spend about the same on travel next year, while 37% plan to reduce travel spending. Spending per trip dropped 4% to €874. The financial crisis is expected to impact the travel behaviour of 65% of Europeans in 2011.
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