US: Multi-Generational Leisure Travel And Cruises To Increase

Multi-generational leisure travel will continue to grow: one third of all leisure travelers are grandparents, and three out of ten took at least one vacation with their grandchildren last year. This incidence will continue to grow as the population continues to age.Cruises will continue to gain popularity because of the inherent appeal of the experience and attractive pricing. Almost six out of 10 leisure travelers are now interested in taking a cruise during the next two years, more than the proportion who express interest in visiting even the most popular states in the U.S. The Caribbean and Western Europe (Italy) tops the list of “international dream destinations” while California and Florida will, top the list of domestic “dream destinations.” Disney parks (Orlando being the favorite) will continue to dominate the list of “dream destinations” for family travelers (including multi-generational family travelers).