Biz Travelers Need Both Online And Agent Services

Business travelers prefer to book online but want 24-hour access to agents when they are on the road and need help, reports a survey by American Express. Majority of them agree that services by an experienced and knowledgeable travel agent, and the travel agent having access to the most advanced technology, are the most important services available. More than half of business travelers preferred to book their travel online (55 percent), while almost half (46 percent) of travelers said they are more likely to turn to an agent when they need help on the road. This reveals an emerging demand for a service option that offers the best of both online and offline service. Eight in ten business travelers feel that the location of the travel agent is not relevant, opening up consolidation of servicing opportunities for companies that will allow cost savings.