US, Australia and UK: Online Travel Buying Highest

According to Travelport’s report ‘The Well Connected Traveller’, travel researching and buying online is highest in the United States, Australia and the UK – all countries with relatively high Internet access and use of credit cards. The UAE, Hong Kong and Russia have the highest levels of researching and buying offline. Among survey respondents’ 52% of leisure travellers and 42% of business travellers research and book travel online. A further 23% of leisure travellers and 19% of business travellers research trips online but book offline. 17% of leisure travellers and 27% of business travellers researched and booked travel offline. For business travellers, this relatively high proportion of offline bookings is certainly a reflection of the use of travel management companies.