A not-for-profit initiative of The Stark Group, Stark Tourism Forum was conceived to meet the growing need for credible and in-depth information on various aspects of the ever-changing tourism industry. Stark Tourism Forum provides comprehensive services in three key areas - Knowledge & Intelligence, Strategy, Development & Marketing.
Friday, December 10, 2010
Indian Luxury Travel Segment: Self –Drive Experiences Popular
Self drive experiences are popular in the Indian luxury travel market and many operators offer such products primarily for Europe and New Zealand . This comprises travelling in high-end cars like Ferrari, Audi, Mercedes and Rolls Royce where the travel operator provides mapped out routes. Customisation is to the level of providing concierge services to deliver the clients’ luggage, suggesting stay at high-end boutique hotels, reservations at Michelin star restaurants and offering vineyard visits and other sight seeing experiences en route. Spa holidays, adventure sports, high-end shopping trips, culinary tours, wine trails and cruise tourism are rapidly gaining acceptance in the market. Popular and upcoming destinations for luxury travel include: Monaco , Namibia , Mauritius , Seychelles , Caribbean Islands , Greece , Cyprus , East Africa, New Zealand , Canada , Vietnam and Cambodia . Luxury travellers in India consist primarily of FITs, families, honeymooners and young professionals. The luxury travel segment in India is growing rapidly at about 10-12 per cent annually.
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